Value co-creation in sport entertainment between internal and external stakeholders

Martin-Rios, Carlos (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Erhardt, Niclas (Maine Business School, University of Maine, USA) ; Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Co-creation as a collaborative process between organizations and customers generates unique value for both internal and external stakeholders for the company. Research generally examines and portrays customer-company co-creation as a balanced and harmonious relationship. However, a successful co-creation strategy involves understanding the shared interests of the parties and resolving tensions between internal and external stakeholders to avoid co-destruction. This study aims to draw on the intersection of organizational behavior and marketing literature and to examine shared interests and conflicting tensions involved in the co-creation in the context of sports entertainment. This context allows the researchers to unpack and present a more complex process of co-creation that fosters co-creativity and innovation.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Date:
2019-11
Pagination:
19 p.
Published in:
International journal of contemporary hospitality management
Numeration (vol. no.):
2019, vol. 31, no 11, pp. 4192-4210
DOI:
ISSN:
0959-6119
Appears in Collection:



 Record created 2020-01-29, last modified 2020-05-08

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