The sun is no fun without rain : physical environments affect how we feel about yellow across 55 countries

Jonauskaite, Domicele (Institute of Psychology, University of Lausanne, Lausanne) ; Abdel-Khalek, Ahmed (Department of Psychology, Faculty of Arts, Alexandria University) ; Abu-Akel, Ahmad (Institute of Psychology, University of Lausanne, Lausanne) ; Saud Al-Rasheed, Abdulrahman (Department of Psychology, University of King Saud, Riyadh) ; Antonietti, Jean-Philippe (Institute of Psychology, University of Lausanne, Lausanne) ; Dimitrova, Nevena (Haute école de travail social et de la santé EESP Lausanne, HES-SO)

Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries where sunny weather is a rare occurrence. We analysed yellow-joy associations of 6625 participants from 55 countries to investigate how yellow-joy associations varied geographically, climatologically, and seasonally. We assessed the distance to the equator, sunshine, precipitation, and daytime hours. Consistent with our hypotheses, participants who live further away from the equator and in rainier countries are more likely to associate yellow with joy. We did not find associations with seasonal variations. Our findings support a role for the physical environment in shaping the affective meaning of colour.


Keywords:
Article Type:
scientifique
Faculty:
Travail social
Branch:
Travail social
School:
HETSL
Institute:
LaReSS - Laboratoire de Recherche Santé - Social, HETSL
Subject(s):
Travail social
Date:
2019-09
Pagination:
7 p.
Published in:
Journal of environmental psychology
Numeration (vol. no.):
2019, vol. 66, article 101350
DOI:
ISSN:
0272-4944
External resources:
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2020-03-02, last modified 2021-03-01

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