Bobst Graphic : 1972-1981

Cachin, Gilliane (ECAL/University of Art and Design Lausanne, HES-SO // University of Applied Sciences and Arts Western Switzerland) ; Rappo, François (ECAL/University of Art and Design Lausanne, HES-SO // University of Applied Sciences and Arts Western Switzerland)

In the early 1970s, the Swiss packaging company Bobst S.A. began to wonder whether it would be ready for the future with only one product type. The Lausanne-based company, already far advanced in terms of packaging manufacturing technology, decided to launch phototypesetting machines. The company sought to combine this new technology with the high-tech capabilities of computing to revolutionize typography quality. The result has been a whole series of novel phototypesetting machines for which Bobst Graphic, a trademark of Bobst S.A., has secured the patents of Hugonnet and Moyroud – the French inventors of photomontage. Thanks to the participation of some of the best font designers in the country, e.g. Team 77, different font families were developed for the new technique. Five years after its inception, however, Bobst Graphic was in financial difficulties and was forced to divest all its operations and personnel to the US company Autologic. Within two years all the business was fully relocated to the United States. The history of Bobst Graphic – a pioneering feat in the development of the phototypesetting at the time – has never been included in the rich history of Swiss graphic and font design. The author Giliane Cachin decided to document and share this fascinating story from the inside based on personal interviews. Bruno De Kalbermatten, Jean-Daniel Nicoud, Robert Flach, Roland Jan and Christian Mengelt all give their side of the story.


Note: Il existe une version française de ce livre.


Keywords:
Faculty:
Design et Arts visuels
Branch:
Communication visuelle
School:
ECAL
Institute:
Unité Ra&D de l'ECAL
Subject(s):
Design
Publisher:
Zurich, Triest Verlag
Date:
2019-09
Zurich
Triest Verlag
Pagination:
175 p.
Series Statement:
Visual Archives
ISBN:
978-3-03863-040-1
External resources:
External resources:
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2020-03-09, last modified 2020-03-10

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