Selfies as a means of controlling students as interviewers in a Market research course project at a Swiss University

Dubosson, Magali (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Emad, Sabine (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Students of a market research course project at a Swiss university were asked to take a selfie with their respondents as a control method. Students and interviewee perceptions, as well as selfies, were analyzed. The analysis of the students’ perception shows that it is much more positive when the request is well explained. The respondents’ perception appeared to be more positive than the students’, especially when the respondents were younger and reassured on the fact that the photo would remain anonymous. Although many interviewees did not mind having their face clearly identifiable on the photo, most of them preferred to have their face hidden.


Keywords:
Conference Type:
short paper
Faculty:
Economie et Services
School:
HEG-FR
HEG - Genève
Institute:
CRAG - Centre de Recherche Appliquée en Gestion
Subject(s):
Economie/gestion
Publisher:
Seattle, USA, 2-4 April 2020
Date:
2020-04
Seattle, USA
2-4 April 2020
Pagination:
5 p.
Published in:
Proceedings of the 44st Annual Marketing Educators’ Association Conference 2020
Appears in Collection:



 Record created 2020-05-28, last modified 2020-05-29

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)