To go or not to go, that is the question : using social influence to reduce hot beverage cup waste

Terrier, Lohyd (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Varga, Peter (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Scaroni, Alice (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Zizka, Laura (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

While most consumers today feel concerned by environmental issues, the consumption of hot beverage in disposable cups remains very important. In this study, we use influence strategies related to social norms to reduce these behaviors and get consumers to consume their hot beverage in reusable cups. 14373 orders were analyzed and demonstrate that normative messages can be effective to change consumer behavior toward a more responsible choices.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Date:
2020-05
Pagination:
8 p.
Published in:
Journal of food service business research
Numeration (vol. no.):
2020, vol. 23, no. 4, pp. 350-357
DOI:
ISSN:
1537-8020
Appears in Collection:



 Record created 2020-07-31, last modified 2020-10-27

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