Reputation in travel and tourism : a perspective article

Inversini, Alessandro (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

This paper aims to discuss the evolution of the concept of reputation towards online reputation and real time reputation assessment and management. It starts by outline the role of reputation within the branding literature and explains the advantages of having a good (online) reputation. The final section looks into the future of reputation assessment and analysis introducing the concept of real time reputation assessment and management.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Date:
2020-01
Pagination:
4 p.
Published in:
Tourism review
Numeration (vol. no.):
2020, vol. 75, no 1, pp. 310-313
DOI:
ISSN:
1660-5373
Appears in Collection:



 Record created 2020-07-31, last modified 2020-10-27

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