This paper examines the work-family experiences of Airbnb hosts who represent a large and growing number of ‘gig’ workers (approaching 700,000 Airbnb hosts worldwide). Data were collected from a sample of Airbnb hosts (N = 181) using Qualtrics. We examined the relationships between preference for segmentation/integration in relation to major study variables including work-family interference, satisfaction with Airbnb, intention to stay with Airbnb, and life satisfaction. While Airbnb hosts have autonomy, flexibility, and discretion in their Airbnb roles, maintaining boundaries (physical and psychological), coping with isolation, and social support needs may affect work- family relationships. Findings indicated that overall, higher work- family conflict (both WIF and FIW) was associated with lower job satisfaction, lower life satisfaction, and lower intent to stay. In addition to direct effects we also found indirect effects: both WIF and FIW mediated the relationship between segmentation preference and job satisfaction, life satisfaction, as well as intention to stay with Airbnb. Taken together, the findings suggest that work-family conflict needs to be re-examined in light of the unique demands associated with the gig economy. This study breaks new ground by studying the work-family lives of Airbnb hosts, with important consequences for individuals, families, guests, and communities. Implications of these findings are discussed."