Bifocals : visualizing interactions between business model design and ecosystem innovation

Glassey-Previdoli, Deborah (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Bonazzi, Riccardo (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Kuonen, Patrick (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

This article describes an ongoing research project, which is mainly addressed to managers of nursing homes. Recent events have obliged nursing homes to redefine the interactions among stakeholders in their business ecosystem. By combining the existing literature in business ecosystem design and business model design, we propose a method called Bifocals to align the two ecosystem and business perspectives. We claim that our method (1) allows representing in details the niche ecosystem where the firm is located, (2) it offers a more structured way to respond to an ever-evolving ecosystem and (3) it underlines a coherent way to build and test new business model features to restructure the firm, in response to its ecosystem. We illustrate how to use Bifocals by describing how we supported the creation of a new service that adapts to recent evolution in the business ecosystem of nursing homes. In the future, we intend to validate our method by working with a group of nursing homes and health department officers.


Note: Due to the COVID-19 outbreak, The ENTerprise REsearch InNOVAtion Conference venue in Split was cancelled. The proceedings of the online conference are however published according to the original schedule.


Keywords:
Conference Type:
published full paper
Faculty:
Economie et Services
School:
HEG-VS
Institute:
Institut Entrepreneuriat & Management
Subject(s):
Economie/gestion
Publisher:
Split, Croatia, 10-12 September 2020
Date:
2020-09
Split, Croatia
10-12 September 2020
Pagination:
Pp. 322-332
Published in:
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference
External resources:
Appears in Collection:



 Record created 2020-11-10, last modified 2021-02-05

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