Effects of religious celebrity on destination experience : the case of Pope Francis's visit to Solmoe Shrine

Kim, Bona (Hospitality Business, Singapore Institute of Technology, Singapore) ; Chen, Yong (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

A wealth of academic research has been devoted to examining the effects of secular celebrities rather than religious celebrities on individuals' destination experiences at the pilgrimage destination. We aim to investigate the effects of a religious celebrity on how visitors perceive a destination as well as their pilgrimage experience. Our study has shown that the indirect effects of religious celebrity on destination‐related constructs in the context of a pilgrimage site are robust. These results suggest that spirituality is a crucial mediator in shaping travel experience, through which visitors can close the gap between pilgrimage on the spiritual side and their consumption experience on the pilgrimage destination side.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Institute:
Aucun institut
Subject(s):
Economie/gestion
Date:
2020-01
Pagination:
14 p.
Published in:
International Journal of Tourism Research
Numeration (vol. no.):
2020, vol. 22, no. 1, pp. 1-14
DOI:
ISSN:
1099-2340
Appears in Collection:



 Record created 2020-12-08, last modified 2020-12-08


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