The Internet Meme Culture

Kaplan, Frédéric (Ecole Polytechnique Fédérale de Lausanne (EPFL)) ; Nova, Nicolas (HEAD - Genève, Haute école d'art et de design, HES-SO // Haute école spécialisée de Suisse occidentale)

A new global phenomenon is changing the history of media in a major way. Millions of people are producing, altering and sharing “memes” — digital content comprised of stereotyped patterns. This “culture” is both inscribed within and shaping a new landscape ripe for a rich and complex investigation. For the first time, a phenomenon that is simultaneously global and local, pop and elitist; one that is constructed, mediated and structured by technology, can be observed with precision. Studying memes doesn’t just mean merely understanding the digital culture that produces them; we must also invent a new approach if we are to grasp the complexity of the creation and dissemination of these patterns on a global scale.


Keywords:
Faculty:
Design et Arts visuels
School:
HEAD - Genève
Institute:
HEAD Institut de recherche en art et en design - IRAD
Publisher:
Lausanne, EPFL Press
Date:
2016-04
Lausanne
EPFL Press
Pagination:
96 p.
Series Statement:
Big Now
ISBN:
9782889143924
External resources:
Appears in Collection:



 Record created 2020-12-08, last modified 2021-03-29


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