Investing optimally in advertising and quality to mitigate product-harm crisis

Moresino, Francesco (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Product-harm crisis are the nightmare of any firm as they have a disastrous effect on their sales and image. This paper proposes a new model to compute the optimal investment in quality and advertising in order to reduce the probability of occurrence of a possible product-harm crisis and mitigate its effects. This method uses stochastic control theory and can be used for both tangible products and services.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG - Genève
Institute:
CRAG - Centre de Recherche Appliquée en Gestion
Subject(s):
Economie/gestion
Date:
Bucharest , Bucharest University of Economic Studies
2015
Pagination:
Pp. 437-442
Published in:
Proceedings of the IE 2015 International Conference
ISSN:
2247 – 1480
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-05-28, last modified 2019-06-11

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