Quasi-experiment to measure the suitability of design innovation in service processes : the case of autonomous vehicles for mobility service

Nanchen, Benjamin (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Fragnière, Emmanuel (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

Different methodologies exist to foster innovation. The well-known ones are Design Thinking, User-Experience Design and Service Design. What all these methodologies have in common is the user-centered principle and the iterative process. These recommend frequent testing of the product or service under development with users during the innovation process. While these tests are certainly useful, they are not sufficient to properly validate the innovation. Therefore, in this paper, the combination of pre-experimental and quasi-experimental methods is proposed to validate an innovation and its implicit assumption that the innovation corresponds to a problem solving that significantly improves the life of users. In this research, authors demonstrate how to use pre-experiment and quasi-experiment in the design process to validate progress from one iteration to the next. This is illustrated by a case study of an autonomous vehicle as public transportation service for people with disability and reduced mobility in a touristic context.


Keywords:
Conference Type:
extended abstract
Faculty:
Economie et Services
School:
HEG-VS
Institute:
ITO-Institut de Tourisme
Subject(s):
Economie/gestion
Publisher:
La Londe les Maures, France, 2-5 June 2020
Date:
2020-06
La Londe les Maures, France
2-5 June 2020
Pagination:
9 p.
Published in:
Proceedings of the 16th International Research Conference in Service Management
Appears in Collection:



 Record created 2021-01-14, last modified 2021-01-14

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