A robust share-of-choice model

Moresino, Francesco (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

In this paper, we propose an approach to take into account , in a robust way, part-worth uncertainty in a share-of-choice (SOC) model. More precisely, we extend the method proposed by Wang and Curry by endogenously including competition. Indeed in their approach, competition is described exogenously and the model cannot take into account part-worth uncertainty for the competition’s products. Our extension permits us to take into account all effects of part-worth uncertainty, even those relative to the competition, and therefore improve substantially Wang and Curry’s approach.


Keywords:
Article Type:
scientifique
Faculty:
Economie et Services
School:
HEG - Genève
Institute:
CRAG - Centre de Recherche Appliquée en Gestion
Subject(s):
Economie/gestion
Date:
2021-02
Pagination:
10 p.
Published in:
Mathematics
Numeration (vol. no.):
2021, vol. 9, no. 3, article 288, pp. 1-10
DOI:
ISSN:
2227-7390
Appears in Collection:



 Record created 2021-02-02, last modified 2021-02-05

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)