Exploring the new trends of Chinese tourists in Switzerland

Liu, Zhan (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Le Calvé, Anne (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Glassey Balet, Nicole (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis))

Switzerland is one of the most desirable European destinations for Chinese tourists, a better understanding of Chinese tourists is essential for successful business practices. In China, the largest and leading social media platform – Sina Weibo, has more than 600 million users. Weibo’s great market penetration suggests that tourism operators and markets need to understand how to build effective and sustainable communications on Chinese social media platforms. The goal of this research is to understand Chinese tourists’ behaviors and patterns in Switzerland by adopting a linked data approach on Sina Weibo, and to design a decision support system based on the findings.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-VS
Institute:
Institut Informatique de gestion
Subject(s):
Informatique
Publisher:
Lijiang, China, 23-27 August 2015
Date:
Lijiang, China
23-27 August 2015
2015
Pagination:
6 p.
Published in:
Proceedings of the 65th Association Internationale d'Experts Scientifiques du Tourisme (AIEST) Conference
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-09-17, last modified 2019-06-11

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