Fostering radical innovation with bootlegging

Stephan, Anika (University of Strasbourg France and BMW Munich Germany) ; Bubenzer, Philipp (School of Management Fribourg, HES-SO // University of Applied Sciences Western Switzerland) ; Fauchart, Emmanuelle (Faculty of economics and management University of Strasbourg France)

In order to improve their innovation outputs, companies ar e trying to harness their employees’ creativity in more systematic ways. Bootlegging is known to be a way employees exert their creativity secretly in the organizations they work for by pursuing innovation projects on their own and without managerial control . This research studies bootlegging projects at BMW, the German automobile company, in order to shed light on the phenomenon and to provide insights to companies on the extent to which they should encourage or manage bootlegg ing in their organizations.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG-FR
Subject(s):
Economie/gestion
Publisher:
Paris, France, 3-5 juin 2015
Date:
Paris, France
3-5 juin 2015
2015
Pagination:
5 p.
Published in:
Proceedings de la conférence de l'Association Internationale du Management Stratégique (AIMS) 2015
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-09-24, last modified 2019-06-11

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