Using binding communication to promote conservation among hotel guests

Terrier, Lohyd (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Marfaing, Benedicte (Laboratoire de Psychologie, Université de Fribourg, Switzerland)

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive messag e with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior o f those receiving the message. We compared the effectiveness of a classical communication strategy ( n = 86) with that of a binding communication strategy ( n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research


Article Type:
scientifique
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Date:
2015
Published in:
Swiss journal of psychology
Numeration (vol. no.):
July 2015, vol. 74, no. 3, pp. 169-175
DOI:
ISSN:
1421-0185
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-10-01, last modified 2018-12-20

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)