When raindrops turn to the sun shining : market intelligence and innovative business models creation in Swiss luxury watchmaking industry

Bashutkina, Maria (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

This paper presents the results of qualitative research based on semi-structured interviews with CEO and Marketing managers among Swiss luxury watchmaking companies. We present the highlights on innovative business models and how it could create competitive advantage creation in the highly competitive Swiss luxury watchmaking industry.


Note: Due to the COVID-19 outbreak, the Global Marketing Conference 2020 venue in Seoul was cancelled. The proceedings of the online conference are however published according to the original schedule.


Keywords:
Conference Type:
published full paper
Faculty:
Economie et Services
School:
HEG Arc
Institute:
ICME - Institut de la Communication et du marketing expérientiel
Subject(s):
Economie/gestion
Publisher:
Seoul, Korea, 5-8 November 2020
Date:
2020-11
Seoul, Korea
5-8 November 2020
Pagination:
Pp. 666-670
Published in:
Proceedings of the Global Marketing Conference 2020
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2021-06-24, last modified 2021-06-25

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)