An investigation of features and functions of smartphone applications for hotel chains

Chen, Meng-Mei (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Knecht, Stefan (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland) ; Murphy, Hilary (Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

The proliferation of smartphone ownership, the diff usion of applications (apps), and the growth of mobile travel bookings have stimulated hoteliers to develop mobile strategies to satisfy customers’ needs. In addition to making their websi te mobile responsive, hoteliers need to consider deploying and developing apps specific to their property and customer needs. A quantitative approach was applied to identify and r ate the most commonly available features and functions on hotel chain apps. The results show ed that the most common features and functions are; the contact details, booking & reser vation function, directions and maps. Hoteliers are recommended to include more ‘At Hotel ’ functions in hotel apps to capture data and differentiate the app experience.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Lugano, Switzerland, 3-6 February 2015
Date:
Lugano, Switzerland
3-6 February 2015
2015
Pagination:
5 p.
Published in:
Proceedings of the ENTER conference 2015
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-10-05, last modified 2019-06-11

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