A modified value chain analysis of tourism development in the Inlay Lake region, Myanmar

Varga, Peter ( Ecole hôtelière de Lausanne, HES-SO // University of Applied Sciences Western Switzerland)

Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political environmen t with diverse stakeholders’ interests. The present research analyzes the current tourism dynamics of the Inlay Lake region in Myanmar from an innovative conceptual framework: the modified value chain. T he paper aims to comprehend and detect potential development strategies that can lead to sustainable tourism practices through a comparative analysis between two divergent areas in relation to their tourism dynamics at the Inlay Lake.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
EHL
Subject(s):
Economie/gestion
Publisher:
Pretoria, South Africa , 17-21 June 2015
Date:
Pretoria, South Africa
17-21 June 2015
2015
Pagination:
17 p.
Published in:
Proceedings of the Building Excellence in Sustainable Tourism (BEST) Education Network (EN) Think Tank conference 2015
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-10-15, last modified 2019-06-11

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