Experiencing global culture in Vatel : implications of using knowledge management concepts for approaching culture in professional communication

Kampf, Constance (Aarhus University) ; Broillet, Alexandra (Vatel Switzerland) ; John, Claudette (Vatel Switzerland) ; Emad, Sabine (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

To explore the meaning of “global culture” in a professional communication context, this paper explores the “unsettled” global culture of Vatel, a private business school educating students from nearly 50 different countries for the hospitality industry. This paper explores the role of knowledge management in understanding global culture, arguing that the notion of “unsettled” cultures demonstrates how ideologies function in global settings and draw on national “settled” cultural resources. In unpacking different aspects of Vatel's culture this paper questions assumptions built into cultural frames of reference by offering a global culture frame, drawing on cultural resources from country based “settled” cultural contexts, and reflects on how global cultural contexts can benefit from a knowledge management approach to this dynamic between “settled” cultural contexts and “unsettled” cultural ideologies that frame global cultural experiences. This approach to culture offers an opportunity for professional and technical communicators to reflect on global cultural contexts in the workplace.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG - Genève
Institute:
CRAG - Centre de Recherche Appliquée en Gestion
Subject(s):
Economie/gestion
Publisher:
Limerick, IEEE
Date:
Limerick
IEEE
2015
Pagination:
7 p.
Published in
2015 IEEE International Professional Communication Conference (IPCC)
DOI:
Appears in Collection:



 Record created 2015-10-22, last modified 2019-04-11

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