Revisiting the entrepreneurship competition at a Swiss University of Applied Sciences

Emad, Sabine (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale) ; Montandon, Nicolas (Haute école de gestion de Genève, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

Building on a previous paper - which described one of the important applied teaching pilot initiatives of the University of Applied Sciences Western Switzerland in the field of Business creation and particularly its repercussions on marketing knowledge – the authors conducted a survey on 6 annual cohorts of participants, with the aim of assessing their individual experience throughout the program as well as their perceived learnings. Results show interesting characteristics and motivators for participants and lead to specific recommendations in order to adapt the curriculum to better fit participants’ expectations and better train them to be successful entrepreneurs.


Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG - Genève
Institute:
CRAG - Centre de Recherche Appliquée en Gestion
Subject(s):
Economie/gestion
Publisher:
Ellensburg, WA, MEA
Date:
Ellensburg, WA
MEA
2015
Pagination:
6 p.
Published in:
MEA 2015 Annual conference proceedings
External resources:
Appears in Collection:



 Record created 2015-10-22, last modified 2019-06-11

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