How internal marketing climate enhances internal customer commitment and external customer satisfaction
2015
Einzelheiten
Titel
How internal marketing climate enhances internal customer commitment and external customer satisfaction
Autor(en)/ in(nen)
Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Datum
2015-08
Veröffentlich in
Proceedings of the AMA Summer Marketing Educator’s Conference 2015
Verlag
Chicago, USA, 14-16 August 2015
Umfang
1 p.
Vorgestellt auf
The AMA Summer Marketing Educator’s Conference, Chicago, USA, 14/08/2015 / 16/08/2015
Schlüsselwörter
internal marketing ; organizational citizenship behaviors ; customer satisfaction ; multilevel design
Papiertyp
full paper
Domaine
Economie et Services
Ecole
EHL
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