How internal marketing climate enhances internal customer commitment and external customer satisfaction
2015
Détails
Titre
How internal marketing climate enhances internal customer commitment and external customer satisfaction
Auteur(s)/ trice(s)
Chan, Elisa K. (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Way, Sean (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Cossutta, Mathieu (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2015-08
Publié dans
Proceedings of the AMA Summer Marketing Educator’s Conference 2015
Publié par
Chicago, USA, 14-16 August 2015
Pagination
1 p.
Présenté à
The AMA Summer Marketing Educator’s Conference, Chicago, USA, 14/08/2015 / 16/08/2015
Mots-clés (libres)
internal marketing ; organizational citizenship behaviors ; customer satisfaction ; multilevel design
Type de papier
full paper
Domaine
Economie et Services
Ecole
EHL
Le document apparaît dans
Documents de conférences
Global
Global