The grass is always greener on the other side : or is it ? action research in the web 2.0 classroom

Sarrasin, Natalie (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Charlesworth, Zarina M. (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

This paper presents the results of an action resear ch project carried out in a first-year year marketing course over an entire semester. The plan ning stage during which a traditional course was reviewed and a completely revised course developed are reported. The impetus for the change came from exploratory research with first-year students and Business School faculty. The change in the course was guided by the work of Lebrun (2007) and Mazur (1997) to result in an instructional style along the lines of the “flipped classroom”. Studen t reaction was gauged throughout the semester through class observation and informal feedback and measured quantitatively through a self-report questionnaire (Lee & Tsai, 2011) at the end of the semester. The follow-up reflection stage has called for a further iteration and a review of the design to be implemented in the next semester.


Keywords:
Conference Type:
full paper
Faculty:
Economie et Services
School:
HEG Arc
HEIG-VD
HEG-VS
Institute:
Institut du Management et des Systèmes d'Information
Institut Interdisciplinaire du Développement de l’Entreprise
Institut Informatique de gestion
Subject(s):
Economie/gestion
Publisher:
Berlin, Germany, 16-17 April 2015
Date:
Berlin, Germany
16-17 April 2015
2015
Pagination:
pp. 457-461
Published in
Proceedings of Association for the Advancement of Computing in Education (AACE) Global Learn 2015
ISSN:
978-1-939797-14-8
Appears in Collection:

Note: The status of this file is: restricted


 Record created 2015-10-16, last modified 2018-12-11

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