The grass is always greener on the other side : or is it ? action research in the web 2.0 classroom

Sarrasin, Natalie (University of Applied Sciences and Arts Western Switzerland (HES-SO Valais-Wallis)) ; Charlesworth, Zarina (Haute école de gestion Arc, HES-SO // Haute Ecole Spécialisée de Suisse Occidentale)

This paper presents the results of an action resear ch project carried out in a first-year year marketing course over an entire semester. The plan ning stage during which a traditional course was reviewed and a completely revised course developed are reported. The impetus for the change came from exploratory research with first-year students and Business School faculty. The change in the course was guided by the work of Lebrun (2007) and Mazur (1997) to result in an instructional style along the lines of the “flipped classroom”. Studen t reaction was gauged throughout the semester through class observation and informal feedback and measured quantitatively through a self-report questionnaire (Lee & Tsai, 2011) at the end of the semester. The follow-up reflection stage has called for a further iteration and a review of the design to be implemented in the next semester.

Type de conférence:
full paper
HEG Arc - Haute école de gestion Arc
HEIG-VD Haute Ecole d’Ingénierie et de Gestion du Canton de Vaud
HEG VS HES-SO Valais-Wallis - Haute Ecole de Gestion & Tourisme
Institut du Management et des Systèmes d'Information
Institut Interdisciplinaire du Développement de l’Entreprise
Institut Informatique de gestion
Adresse bibliogr.:
Berlin, Germany, 16-17 April 2015
Berlin, Germany
16-17 April 2015
pp. 457-461
Titre du document hôte:
Proceedings of Association for the Advancement of Computing in Education (AACE) Global Learn 2015
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 Notice créée le 2015-10-16, modifiée le 2017-12-07

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