Second screen applications for better television advertising
Dumoulin, Joël; Mugellini, Elena; Affi, Diana; Khaled, Omar Abou; Bertini, Marco; Del Bimbo, Alberto
2015
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Résumé

In this paper, the concept of second screen applications designed for better television advertising is proposed. To create a pleasant experience for users, the advertisements are moved from the television to second screens, delivered at the right time and integrated into fact sheets and small games in order to interest and amuse the users. This will allow to create a more personalized and interactive television advertising, without interrupting movies and TV shows.

Détails

Titre Second screen applications for better television advertising
Auteur(s)/ trice(s) Dumoulin, Joël (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Mugellini, Elena (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Affi, Diana (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Khaled, Omar Abou (School of Engineering and Architecture (HEIA-FR), HES-SO University of Applied Sciences Western Switzerland)
Bertini, Marco (University of Florence, Florence, Italy)
Del Bimbo, Alberto (University of Florence, Florence, Italy)
Date 2015-06
Publié dans Proceedings of TVX'15: ACM International Conference on Interactive Experiences for TV and Online Video, 3-5 June 2015, Brussels, Belgium
Editeur Brussels, Belgium, 3-5 June 2015
Pagination 4 p.
Présenté à Proceedings of the ACM International Conference on Interactive Experiences for TV and Online Video, Brussels, Belgium, 2015-06-03, 2015-06-05
ISBN 9781450335263
DOI https://doi.org/10.1145/2745197
Mots-clés (libres) smart tv ; advertising ; second screen ; user experience
Type de papier short paper
Domaine Ingénierie et Architecture
Ecole HEIA-FR
Institut HumanTech - Technology for Human Wellbeing Institute
Le document apparaît dans Documents de conférences
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