Big ideas and new methods in marketing : dynamic marketing capabilities concept application to the new product creation and innovation process in the Swiss luxury watchmaking industry
2018
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Title
Big ideas and new methods in marketing : dynamic marketing capabilities concept application to the new product creation and innovation process in the Swiss luxury watchmaking industry
Author(s)
Bashutkina, Maria (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Courvoisier, François (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Courvoisier, François (Haute école de gestion Arc, HES-SO Haute Ecole Spécialisée de Suisse Occidentale)
Date
2018-08
Published in
Proceedings of the 2018 AMA Summer Academic Conference
Publisher
Boston, USA, 10-12 August 2018
Pagination
4 p.
Presented at
The 2018 AMA Summer Academic Conference, Boston, USA, 2018-08-10, 2018-08-12, American Marketing Association Summer Academic Conference
ISBN
978-0-87757-002-8
Keywords
dynamic marketing capabilities ; luxury marketing ; resource based theory ; innovation ; swiss watchmaking
Paper type
full paper
Faculty
Economie et Services
School
HEG Arc
Institute
ICME - Institut de la Communication et du marketing expérientiel
Record Appears in
Conference materials
Global
Global
External resources
Online version