What hinders successful CSR communication on social media?
2021
Einzelheiten
Titel
What hinders successful CSR communication on social media?
Autor(en)/ in(nen)
Inversini, Alessandro (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Hew, Anna Carla (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Derchi, Giovanni-Battista (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Hew, Anna Carla (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Derchi, Giovanni-Battista (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Datum
2021-07
Veröffentlich in
Proceedings of the 2021 Academy of Marketing Annual Conference
Verlag
Virtual conference, 5-7 July 2021
Umfang
3 p.
Vorgestellt auf
2021 Academy of Marketing Annual Conference, Online, 2021-07-05, 2021-07-07
Papiertyp
short paper
Domaine
Economie et Services
Ecole
EHL
Institut
Aucun institut
Das Dokument erscheint in
Konferenzmaterialien
Global
Global