What hinders successful CSR communication on social media?
2021
Files
Details
Title
What hinders successful CSR communication on social media?
Author(s)
Inversini, Alessandro (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Hew, Anna Carla (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Derchi, Giovanni-Battista (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Hew, Anna Carla (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Derchi, Giovanni-Battista (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2021-07
Published in
Proceedings of the 2021 Academy of Marketing Annual Conference
Publisher
Virtual conference, 5-7 July 2021
Pagination
3 p.
Presented at
2021 Academy of Marketing Annual Conference, Online, 2021-07-05, 2021-07-07
Paper type
short paper
Faculty
Economie et Services
School
EHL
Institute
Aucun institut
Record Appears in
Conference materials
Global
Global