What hinders successful CSR communication on social media?
2021
Détails
Titre
What hinders successful CSR communication on social media?
Auteur(s)/ trice(s)
Inversini, Alessandro (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Hew, Anna Carla (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Derchi, Giovanni-Battista (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Hew, Anna Carla (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Derchi, Giovanni-Battista (Ecole hôtelière de Lausanne, HES-SO University of Applied Sciences Western Switzerland)
Date
2021-07
Publié dans
Proceedings of the 2021 Academy of Marketing Annual Conference
Editeur
Virtual conference, 5-7 July 2021
Pagination
3 p.
Présenté à
2021 Academy of Marketing Annual Conference, Online, 2021-07-05, 2021-07-07
Type de papier
short paper
Domaine
Economie et Services
Ecole
EHL
Institut
Aucun institut
Le document apparaît dans
Documents de conférences
Global
Global